An upstart called BKON is taking a different approach to single-serve specialty drinks. By applying algorithms to brewing hot beverages, Philadelphia-based BKON simulates the efficiency of a Keurig without the plastic-pod waste. And with its first product—the premium $13,250 Craft Brewer—the company is hoping to appeal to coffee aficionados who have fueled the rise of second-wave coffeehouses.
The Craft Brewer is a trophy-sized machine that looks like something between an espresso maker and the canister of a Dyson vacuum cleaner. You fill a pod with the desired ingredients (ground coffee, loose tea leaves, lemon slices, and so on) and select a pre-programmed recipe from the cloud-connected tablet affixed to the side. The machine then spits out the brewed coffee, tea, or flavored water in a matter of seconds.