The boast is that Jamaican coffee, particularly the Blue Mountain brand, is the best there is.
A huge challenge for the industry regulator, the Coffee Industry Board, is holding the brand pirates at bay.
“It is challenging, very, very challenging,” confessed Chairman of the Coffee Board, Delano Franklyn, as he toured Jamaica Standard Products’ Baron Hall Estate in Cave Valley, St Ann recently.
“We are faced with protection of the name, we are faced with protection of the brand. Like everything else in the world, once it is sought after people are going to try to duplicate it; try to replicate it,” Franklyn said.