The two spotted one another while in class at Columbia Business School. “We were both carrying mason jars, both making cold brew as hobbyists and iced coffee lovers. We realized we both shared this passion and it evolved into a business partnership,” says Gordon about the pair’s happenstance, “meet-cute” introduction.
According to Bachmann, the idea to start a cold brew coffee company called Wandering Bear Coffee Co. was Gordon’s idea. But as for pushing pen to paper, that was Bachmann’s doing.
From the beginning, the duo wanted to do things differently. “If the competitors were in bottles, we wanted to be in a box. If they were selling in grocery stores, we wanted to start by selling to offices,” Bachmann says. “We felt this need as consumers; we approached the business from the perspective of coffee drinkers and enthusiasts, and it’s been encouraging that there is an opportunity to share this style of product in the home and office.”