If you typically grab your cup of joe from any old coffee shop, actor Hugh Jackman has a message for you: How you choose the coffee you buy has some very real links to global poverty, and making the choice to purchase fair trade can help support some of the poorest families in the world.
Jackman learns this firsthand in the new documentary Dukale’s Dream, which follows him and his wife, Deborra-Lee Furness, on a 2009 trip to Ethiopia—the birthplace of coffee—as ambassadors for humanitarian aid organization World Vision. The duo meet with coffee farmers, tour community development projects within the Yirgacheffe region, and, along the way, form a close bond with a 27-year-old coffee farmer named Dukale. A father of five, Dukale toils on the land every day alongside other farmers, all of whom anxiously await finding out how much they’ll earn as the price of their coffee beans is later negotiated with foreign buyers.
“Coffee buyers will come in and offer well below market values, and [the farmers] can’t afford to go anywhere else,” Jackman says in the film, which opens in select theaters June 5.