Every day Americans enjoy more than 580 million cups of coffee, while worldwide, more than 3 billion cups are consumed. Coffee is produced by more than 26 million growers, with over 250 million people in coffee producing countries depending directly or indirectly on coffee production for their daily survival. Sadly, most of them live in poverty or in extreme poverty
Without the daily struggle of the growers and their families there would be no beans for the coffee enjoyed daily by one billion coffee lovers around the world.
In the last three years drought and crop pests like coffee rust have caused losses worth billions of dollars to coffee farmers in Latin America alone. According to the World Food Program, 2.8 million people in Central America now need emergency food aid. A third are directly dependent on coffee, the remainder on other forms of subsistence agriculture prone to severe drought.