The coffee business is a fairly saturated market.
You have your major chains like Starbucks as well as local shops and retailers in nearly every town in America. So there’s not a whole lot of room for newcomers in the industry.
That means that those who are just now trying to break into the coffee business have to come up with something a bit different.
That is what drove Eric Golman to start experimenting with some non-traditional ingredients. During his sophomore year of college, while also working as an intern in Washington D.C., he started mixing his coffee with different teas and superfoods, hoping that he could find a tastier and potentially healthier alternative to traditional coffee.