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Kenco’s Coffee Vs Gangs project just part of company’s efforts to protect global supply chain

May 20, 2015 By Max Vershinin

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Kenco is training 20 young people at risk of joining violent gangs in Honduras to become coffee farmers as part of wider global efforts to create a secure supply of the crop.

Mondelēz International, parent company of Kenco, is working with its beverage brands to tackle the challenges posed by climate change and an ever-increasing demand for coffee.

The Coffee Vs Gangs project in Honduras, currently portrayed in Kenco’s advertising campaign, is designed to create “consumer pull” for sustainable coffee.

Read more: Kenco’s Coffee Vs Gangs project just part of company’s efforts to protect  global supply chain

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