Kenco is training 20 young people at risk of joining violent gangs in Honduras to become coffee farmers as part of wider global efforts to create a secure supply of the crop.
Mondelēz International, parent company of Kenco, is working with its beverage brands to tackle the challenges posed by climate change and an ever-increasing demand for coffee.
The Coffee Vs Gangs project in Honduras, currently portrayed in Kenco’s advertising campaign, is designed to create “consumer pull” for sustainable coffee.