Colin Pyle, CEO and co-founder of CRU Kafe, wants to grow the organic coffee company into a global, luxury brand that represents both quality and fair-trade. But to do so he will need to take on the likes of Nespresso, the coffee-maker of Nestlé, the world’s largest food company by sales, and a host of smaller players.
Nespresso lost a court case in 2013 to protect its coffee capsule design, opening the floodgates to competitors like CRU Kafe.
The MBA graduate is certainly giving coffee his best shot. Founded in 2013, the coffee venture is in the black, having raised nearly £500,000 in funding, including an online campaign on Kickstarter, the crowdfunding platform.