When Starbucks’ new Mini Frappuccino — a shrunken 10-ounce version of the popular sweet, icy drink — launched on Monday, it seemed to some to be a clear attempt by the coffee chain to reach a new, smaller consumer: kids.
Members of the generation born from the early ’80s to mid-’90s are now having kids, and that means there’s a whole new series of ways to make money from them. A new report by Goldman Sachs, “Millennial Moms,” names Starbucks as one company well-positioned to benefit from this new wave of parents.
It’s no secret that this crowd loves good coffee and fresher, higher-quality adaptations of fast food. It also accounted for almost 90% of the 1.5 million new mothers last year, according to the report.